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ABOUT VIITA

PERIODS. SWEAT. LEAKS. VIITA ABSORBS IT ALL.

WHERE SOPHISTICATED STYLE MEETS PATENTED PERFORMANCE AND ALL-DAY COMFORT: VIITA LETS YOU FEEL CONFIDENT, PROTECTED AND ECO-FRIENDLY. PERIOD.

Equipped with different levels of absorption, our technology to keep you comfortable no matter what your day holds — from workouts to workdays and everything in between.

OUR VALUES

At Viita, everything starts with you. We design with purpose, keeping women and real lives at the heart of every decision. We believe in the strength of community and the importance of open, honest conversations about menstruation. Together, let’s break taboos and embrace femininity in all its forms.  

We value empowering women by offering products that combine innovation, comfort, and care. 

We listen. We learn. And we’re committed to meeting your needs with empathy, respect, and integrity — today and every day. 

OUR MISSION

At Viita, we’re committed to empowering women with menstrual underwear that delivers comfort, confidence, and trusted performance — so they can live boldly every single day. 

We design innovative, high-quality solutions that evolve with women throughout every stage of life, combining patented technology with thoughtful design to meet real needs beautifully. 

WHY CHOOSE VIITA PANTIES?

Live freely every day.

Say goodbye to limits. Whetherit’syourperiod or light bladderleaks, Viita keepsyoucomfortable and confident — no matter the time of the month.

Make a choice for yourself and the environment.

Our reusable period panties are designed to support a more sustainable menstrual routine, without compromising on comfort.

Stay active without compromise.

Designed for real life, Viita offerssuperior absorption, discreet protection, and all-daycomfort — soyou can move withease and confidence wherever life takesyou.